Social Media Marketing

  • Launched and grew four social media communities; engagement growth 40% higher than the average.
  • Designed editorial content strategy; curated and segment editorial content to increase engagement and channel growth; collaborated across teams to identify content
  • Delivered social media monitoring and effectiveness reports for senior management.
  • Created YouTube videos and blogs to engage database developers and startup community that led to an all time high -4x the average views.
  • Developed and executed social media, editorial calendar, SEO and paid search strategy for Better Choice, a marketing campaign targeted towards Oracle.
  • Generated marketing qualified leads that led to $600K in closed deals
  • Partnered with sales to delivered account intelligence, launched field readiness trainings, crafted sales playbooks, and established Jive community.